We created Brush Buddies: where we make brushing fun. We took a boring chore we all have to do twice a day for two minutes and made it a fun activity. We realized that when someone is having fun the activity is no longer a chore, its something that they want to do and enjoy doing it
Having great idea is the first step to success. Taking that idea and making it into an everyday consumer product is a task in its own.
We have always strived to innovate as a company. How do we do that? We start with a problem that is faced with the masses, then we find a solution to that problem by creating meaningful products that are practical, cost effective and can be used by millions of people around the world.